Hasselblad announces first DMF CMOS
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Old 01-21-2014   #1
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Default Hasselblad announces first DMF CMOS

Hasselblad announced the first medium format CMOS digital back.

Well, I guess it'd be a "digital camera" seeing as their backs and bodies are mostly a closed system now, the strange H4X trade-in required model notwithstanding.

The press release is pretty vague; claims improved high ISO, improved long exposure, and better Live View.

Of course, more details to come in March.

Hasselblad Press Lounge

Quote:
21/01/2014

Hasselblad is set to launch the world's first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.


Ove Bengtson, Hasselblad Product Manager said: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality."

He added: "We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad."

Hasselblad's new CEO Ian Rawcliffe said: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.

"This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months."

Further information and prices for the new H5D-50c models will be announced in March.
This doesn't seem like a big deal to small format DSLR users, because the last Canon pro-DSLR to use a CCD was the original 1D, and CMOS has been pretty ubiquitous as the preferred sensor format for Cannikon since the 1DS and the D2X. The 1D Mk.II and the Nikon D3 showed great strides in things like high ISO performance, partly because of the use of CMOS sensors (of course, there were many other reasons).

Naturally, in medium format land, requirements are different, and being a smaller niche market, things also move at a different pace.

This move by Hasselblad is good, because even if it isn't a game-changer, at least it'll remind the competition that there is indeed competition; there hasn't been much change or true evolution in digital medium format for a while now.

Of course, it could be too late; all the digital Hasselblad users (well, admittedly there's not many digital medium format users in one pale) I know have already changed to Phase One or Leica S, or left digital medium format all together.

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