Pricing 5X7 and 8X11

[jimD50]

Printing images on matte photo paper, what would one charge for a print in these sizes?

[Nikonfreak]

I usually charge $8 for a 5x7 and $12-15 for an 8.5 x 11 or 8 x 10

$25 for an 11x14 or 11x17

[Mark McCall]

4x5/4x6...$7
5x7....$14
8x10....$28
11x14....$99
16x20....$199
20x24....$299

[Nikonfreak]

wow. Maybe I'm selling myself short.

Do you print all in house Mark?

[Crotographer]

I have a lot of photos processed out of house and use my R2400 to print in-house. It depends on the client. One has to be competitive and, at the same time, realistic. You don't want to under sell or over price. You need to determine what your market will bear.
There is a lot of competition and one needs be smart and savvy.

[TonyK]

My prices are line line with Mark's though for an upcoming event I'll be locked in to another's pricing just to move product. Not too bad though because a matted and framed 8x10 will sale for $60 in this market quickly.

A lot of times though the market is the primary driver and one has to determine what the market will bear. Mark's market does not blink an eye at his prices. Put him in Chattanooga or Knoxville and some may hesitate or even speak up. His prices are cheap for LA, Vegas and other high priced markets.

Take care,

Originally Posted by Nikonfreak

wow. Maybe I'm selling myself short.

Do you print all in house Mark?

[Crotographer]

I understand. What the "market will bear", as you have stated, is the crux. It is individual as to community and geographic area. You can't sell a million dollar print in Pago Pago for a million dollars. Perhaps in New York or LA? You have to do your homework and adjust.

[Mark McCall]

Julio,
WHCC is my primary lab.

Although I have printed a few peices for clients on the Epson 9600, I can't get over the metamarizm issue.



TonyK and Crotographer....your right on the money.

[Crotographer]

Thanks Marc, I guess I wouldn't afford my computer if I gave everything away? There's a difference between photography and making friends. I think, at least.

[TonyK]

WHCC is the shop I use for my prints when I do them for money. Personal stuff gets printed on an Epson R800 (space considerations don't allow for bigger).

The prices and turn-around times at WHCC are both very good.

Originally Posted by Mark McCall

Julio,
WHCC is my primary lab.

Although I have printed a few peices for clients on the Epson 9600, I can't get over the metamarizm issue.



TonyK and Crotographer....your right on the money.

[Unkl Buck]

Wow. I didn't realize how expensive I really am.

8x10 and smaller - $65
14 inch - $ 205
20 inch - $ 337
24 inch - $487

Anything bigger than 8x10 includes a frame.

[joshranwest]

I use WHCC and Millers:

8 Wallets – $12.00
4x6 – $4.00
5x7 – $7.00
8x10 – $10.00
8x12 – $12.00
10x15 – $15.00
10x18 – $20.00
10x24 – $23.00
10x30 – $25.00
11x14 – $35.00
12x18 – $40.00
12x36 – $50.00
16x20 – $60.00
20x30 - $70.00

[TonyK]

Hi Josh,

Your prices seem low to me for finished product.

[joshranwest]

They are a little low, but here in GA there is not a whole lot of money. So I had to lower them a bit. My 8x10 used to be about 25.

[TonyK]

Yup, $25 is about normal. Would the market bear $15 for an 8x10?

[Unkl Buck]

Josh,
I know that the market can bear more than $25 for an 8x10. You just happened to be in the wrong market, client-wise. Find better clients, and they will pay it.

[joshranwest]

I can try to raise it to 20, and see what happens. People are complaining at 10 bucks! LOL! And the complaints only come from this podunk town I live in. When I get a client out of Atlanta, they say "10 bucks, awesome!!" So the market is bad AND good. So not sure what to do other than obviously getting better paying clients (which I have done a lot of here lately). I also had to raise my package prices. I lost some potential low paying clients, but big deal, I dont want the 500 dollar brides. Me, my wife and my daughter have to eat somehow! Luckily she is a nurse and makes all the money anyway!

[captlen]

4x6 5.50
8x10 25.00

[dwightmccann]

I only print three sizes, all on my Epson 7800:
11" x 17" - $35
13" x 19" - $50
24" x 36" - $150

I sometimes print special sizes like 18" x 24" for my clients that I have had for several years but those are usually part of a service based agreement and not priced separately. Similar goes for 4" x 6" prints that I do in batches that cost me $.12 or less and I charge $1 ... but again, this is only for ongoing customers, usually in multiples of 100 and involves payment for the taking the images in the first place. The thing I always urge is to set high prices and then create a discounted "package". What you usually want is to maximize your gross and the net will take care of itself.