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Old 10-26-2006   #1 (permalink)
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Default Marketing trick I've used for years

Here's a little marketing trick I've used for years to get more business out of an existing client.

Every year we photograph the Monterey High School athletic teams.
Packages are pre-paid, and the images are also used for the game programs.

About 1/2 the team is made up of seniors.
The idea is to get those seniors back into the studio for their senior portraits.
The cards are placed into their sports photo packages before delivery.

With this card, they'll get a free senior session, normally valued at $50, absolutely free.
(It's the old trick of giving away the razor and selling the blades).

Cards are designed in Photoshop, printed on photographic paper by my lab, and cost about .50 cents.
Average senior sale is hovering around $750.

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Old 10-26-2006   #2 (permalink)
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Default Re: Marketing trick I've used for years

Darn, that's a great approach.

And I can see you don't have any ugly male jocks on that poster of yours.

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Old 10-26-2006   #3 (permalink)
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Default Re: Marketing trick I've used for years

Guys aren't picture people....but girls are.
The boys go whereever mom tells them to go for their senior portraits.

If a guy has a girl for a best friend, he'll go where she goes. It's all geared toward attracting the girls.
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Old 10-26-2006   #4 (permalink)
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Default Re: Marketing trick I've used for years

As with most things, it's the women that make all the decisions. Great tip!
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Old 10-26-2006   #5 (permalink)
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Default Re: Marketing trick I've used for years

Quote:
Originally Posted by Mark McCall
It's all geared toward attracting the girls.
Dude, with a poster like that, I'd show up just to see the chicks that you're shooting that day.

Come over here, young lady...



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Old 10-26-2006   #6 (permalink)
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Default Re: Marketing trick I've used for years

Albert - at last a self portrait!

What took you so long ?

:P

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