Marketing trick I've used for years - PhotoCamel

Mark McCall · 10-26-2006

Here's a little marketing trick I've used for years to get more business out of an existing client.

Every year we photograph the Monterey High School athletic teams.
Packages are pre-paid, and the images are also used for the game programs.

About 1/2 the team is made up of seniors.
The idea is to get those seniors back into the studio for their senior portraits.
The cards are placed into their sports photo packages before delivery.

With this card, they'll get a free senior session, normally valued at $50, absolutely free.
(It's the old trick of giving away the razor and selling the blades).

Cards are designed in Photoshop, printed on photographic paper by my lab, and cost about .50 cents.
Average senior sale is hovering around $750.

AlbertP · 10-26-2006

Darn, that's a great approach.

And I can see you don't have any ugly male jocks on that poster of yours.

Mark McCall · 10-26-2006

Guys aren't picture people....but girls are.
The boys go whereever mom tells them to go for their senior portraits.

If a guy has a girl for a best friend, he'll go where she goes. It's all geared toward attracting the girls.

jfrancho · 10-26-2006

As with most things, it's the women that make all the decisions. Great tip!

AlbertP · 10-26-2006

Quote:

Originally Posted by Mark McCall

It's all geared toward attracting the girls.

Dude, with a poster like that, I'd show up just to see the chicks that you're shooting that day.

Come over here, young lady...

Paul Shields · 10-26-2006

Albert - at last a self portrait!

What took you so long ?

:P

10-26-2006	#2 (permalink)
AlbertP Dromedary Posts: 1,120 CamelKarma: 59 Gallery \| Blog	Re: Marketing trick I've used for years Darn, that's a great approach. And I can see you don't have any ugly male jocks on that poster of yours.
	__________________ Obamican.

10-26-2006	#3 (permalink)
Mark McCall Lubbock, Tx. Posts: 1,963 CamelKarma: 1056 Gallery \| Blog	Re: Marketing trick I've used for years Guys aren't picture people....but girls are. The boys go whereever mom tells them to go for their senior portraits. If a guy has a girl for a best friend, he'll go where she goes. It's all geared toward attracting the girls.
	__________________ M. Photog. Cr. Certified Professional Photographer F-TPPA, F-SPPPA

10-26-2006	#4 (permalink)
jfrancho Camel Breath Location: Rochester, NY Posts: 10,698 CamelKarma: 1742 Editing OK?: No Gallery \| Blog	Re: Marketing trick I've used for years As with most things, it's the women that make all the decisions. Great tip!
	__________________ ¿ <°)))))><

10-26-2006	#6 (permalink)
Paul Shields senses working overtime Location: right here, right now Posts: 10,851 CamelKarma: 1294 Editing OK?: Yes Gallery \| Blog	Re: Marketing trick I've used for years Albert - at last a self portrait! What took you so long ? :P __________________ __________________ Members don't see this ad. Register your free account today and become a member on PhotoCamel - Your Friendly Photo Community, gaining access to posting privileges, contests, free plug-ins and other downloads, unlimited online storage for your photographs, reviews, free marketplace listings, and much more.
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