Image Usage Pricing

[Clear View Farm Photog]

I've been approached by a small brewery that wants to use the following image I shot for a marketing campaign. Undetermined if it's to put on advertising materials or on the actual beer cans. Either way, not really sure how to price the use of the image. Weddings and portrait pricing is what I'm used to....
Any thoughts?



Thanks if advance!
Dave

[KmH]

You will of course need to be able to provide the brewery a copy of a model release that covers all their intended uses.

Specifically how the image will be used determines it's value.

Commercial photographers typically charge a percentage of the total media buy for the marketing campaign an image(s) will be used in. The alternative is to sell a use license for each usage type, print (advertising/in-company/product packaging/annual report/brochures/etc), point-of-sale, video, web, etc.

For stock and assignment photography pricing, commercial photographers use software like fotoQuote Pro 6.

You might want to visit www.asmp.org (American Society of Media Photographers) and on the left of the page click on "Business Resources".

You would want an attorney familiar with commercial photography contract practices to write/review contract language.