I shoot RAW and normally use auto white balance
You can then tweak the RAW image to get a more correct or pleasing (not always the same thing) color balance.
I will occasionally tweak the color balance when shooting but, will most often leave that to the post processing of the RAW image in Adobe Bridge.
If I am shooting a series of shots under the same lighting conditions, I will occasionally include a gray card in my first image. This will let me get an exact color balance. However, as I said above; the CORRECT color balance is not ALWAYS the most pleasing rendition. Often pictures of people look a bit better on the slightly warm side.
However, I pay particular attention to exposure. Althugh you CAN tweak exposure with the RAW image. Getting the best exposure possible will help you attain the best post processed image.
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