Another thing that makes me laugh is people who buy Gary Fong thingies and suddenly all their pictures are so much better. Here's a hint:
Go to your post-office and get some bubble-plastic bags. Put those on top of your flash facing to the ceiling and fire away. Same Gary Fong effect for $0.10
Really guys, the Gary Fong thing is no NASA engineering. All it does is spread some light around the same way a bubble plastic does.
In fact, Gary is genious of marketing. I use my DIY lightsphere at weddings which is 100 times cheaper, lighter and doesn't take so much space in my camera bag. I still sell these for 20 euros a piece and they go like hot cakes because people think this some miraclous state-of-the-art engineering product that was invented in Area 51 from the alien technology.
AG Bouncer II - Revolutionary flash diffuser/bouncer