Quote:
Originally Posted by Mark McCall
Ken,
Not telling you how to run your business, but proof books will kill your sales.
People do not eat when they aren't hungry.
By showing proofs (in any printed form), your clients are eating from the buffet for free. Every time they see the proofs, the sentimental value drops, taking your sale along with it.
Invest in a portrait session with Olan Mills.
Allow them to shoot your portrait, then sit through the sale session. Talk about applied education!
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I have seen an Olan Mills session, As a matter of fact I worked with them as a Territoral Manager for their School Division in the early 90's. I agree with the projecting of previews, I guess I still haven't figured out an easy way with weddings.This wedding has 522 previews In this case, the couple wanted a proof book, they were also charged accordingly.
The whole problem that I was and am dealing with, is that I thought this place was a major lab,( not so sure now) produces coffee table books etc.... advertises that they have some big name famous wedding photographer etc.. On there proof album page had a hard cover photo proof album and below the description in bold print. is the line ..Usually Ships within 3 Business days... So I submit the order (5/21) and the digital files,and order is received. The next day I check to make sure that the order is ok and recieved, I have an order number and out beside it is estimated ship date of 6/15, 3 weeks, and add another 5 day for shipping so it is total of 22 business days.
It just made me mad and when I called, Customer no service at first stated that turn around time was 10 to 15 business days, When I pointed out that the site stated 3 days thay stated that they were having some problems at the printing plant. So I had been curious as if anyone else was using proof books and what the turn around time had been.
Mark,
Usually for weddings that I have photographed, the couple pays a flat fee and they get a preview book and then choose whatever the agred upon number of photos they want for their album. I do project the enagement photos and if we do a Bridal portrait before hand. Is a website better than a proof book for selecting album photos ?