Re: Preview Book question?
Ken,
Not telling you how to run your business, but proof books will kill your sales.
People do not eat when they aren't hungry.
By showing proofs (in any printed form), your clients are eating from the buffet for free. Every time they see the proofs, the sentimental value drops, taking your sale along with it.
Invest in a portrait session with Olan Mills.
Allow them to shoot your portrait, then sit through the sale session. Talk about applied education!
|