Thanks much for the great info!
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Originally Posted by Unkl Buck
then added a markup
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How did you determine what you wanted your markup to be? Did you do like a 10% profit margin, or determine you wanted $50/hour or a set yearly salary?
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Originally Posted by Unkl Buck
Oh, and I don't market to the free sitting or free 8x10 crowd. They know coming to me that they will be spending a lot more than a chain studio. Besides, I give more time and offer more services than a chain studio does.
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So I guess there are two types of clients out there: those that just want the cheapest possible, and those who are willing to pay a lot more for quality time and results. And the chain studios out there probably cater, for the most part, to the quick and cheap crowd.[/quote]
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Originally Posted by heartseye
2. Charge carriage trade prices, because that is what I sell.
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Does that mean "Wealthy patrons or customers"? Do you ever have to explain to people why your prices are higher than the chain studios or other photographers? If so, how do you do it and are you ever able to sway over the people who don't initially want to pay much?
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Originally Posted by heartseye
3. No client will ever receive the same sitting/setup/location as any other client. Ever.
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How do you accomplish that? Do you have a studio and just burn the backgrounds after you use them once? Or do you always go to their house?
I appreciate the help.