Hi Brian....I have a SM strap already and love it....I've never actually seen another one exactly like it, and I have looked. And, as far as advertising goes, My cameras have their names boldly out front.....lenses too......my car has its name front , back, and god knows where else.......and on this forum look at all the people who list in minute detail the names of all their gear. And, my friend, it really IS a decent strap....cheers....Bob
