Here's an example where I didn't really have a suitable surface to bounce from, and also had I done so, those big hotspots would have totally shown up in great detail in the windows! So here I had no choice but to turn the lights around and fire them straight in. You still get the reflection, but now it's just a tiny point of light the size of the speedlight; a "one-click" clone.
The shot:
The Setup:
