[Mr. Pickles]

I think Sony can. Don't think Samsung could. Sony has a pretty good base of mass market Portrait Studio types already using Sony digital cameras. I know Sears has Sony cameras in their "studios".

Perhaps what Pentax and Samsung need to do is really become one company, and have the Pentax name be on the better models, and lean towards pro type line, and the Samsungs be for the amatuer crowd. Lots of camera people know Pentax, but the price would ahve to really be nice to get a Samsung.